We hope you did your homework! If you didn’t, don’t stress. Go back to last week’s instalment, read through it again, and see if you can complete the assignment this week. We promise that it’s worth the time and effort.

Today we’ve got a short instalment for you. We’d like you to consider what makes Brand: You. What we mean is, what contributes to how people see you at the workplace?

Take some time to think this over. Draw up a list of things that may influence the way you’re perceived by colleagues, managers, subordinates, clients, and anyone else you interact with during your work day.

To get you started, here are a few examples:

  • What you wear to work
  • What you don’t wear to work
  • Your perfume or aftershave
  • Your desk
  • Your voice
  • ….You fill in the rest!

Spend some time on this list. You’ll probably need more than a few pages to list all the elements that contribute to Brand: You.

That’s both scary and liberating. Scary, because almost everything is, to some extent, branding that you’re putting out there for people to interpret. Liberating, because it gives you multiple avenues to change your brand into something powerful and meaningful.

Drop us a line and let us know how the course is going for you!

Next Time:

We’ll cover a few important contributors to your brand. Some of these will be on your list. Some won’t. Rest assured however that many of the most powerful contributors to your personal brand (as found by psychological science) will surprise you!

See you then!